Many small business owners working on the internet become disillusioned at the slow pace of subscribers to their subscription lists so they try to take a short-cut and buy a list.
Unethical marketers who sell their unsubscribed lists are adding to their own problems if they are also list buyers. Just because your list may have come from a group of gym-junkies and that is what their interests were, if you sell your small list to a list buyer and they are short of a few hundred email address at some point, guess what they are most likely to do? That’s right, they will add your email list of gym-junkies into whatever list they are short on numbers for and sell your list that way. They have already proven to be unethical so what is to stop them doing that?
List Buying
List buying may look like the fast track to a perceived end but the end is too often very different to what you’re hoping it will be. To buy email addresses to market a product to, that the person has not specifically requested, is much like buying “a pig in a poke” as you are not target marketing your efforts and money to an audience who may even be just a little bit interested in what you are trying to sell them.
Just because you think you are buying a list of chiropractors, accountants, dentists or internet marketers or any other professional list doesn’t mean that those email addresses actually belong to someone in a market that you are trying to reach. Just because someone says they do, doesn’t make it so.
Unethical email marketing simply annoys people; the spam filters, the search engines and gives other internet marketers a ‘bad name’ so is it worth the price?
Before you answer that, look in your spam filter first. Now you have some idea where part of all those unwanted emails come from!
